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 With
RFS’s evolving product database at WWW.RFSWORLD.COM, just a few mouse-clicks
allow customers to download detailed technical specifications of Mobile
Antenna Systems products that meet user-specific criteria. “The main
goal of the database is to provide a source for RFS customers that is
constantly, dynamically updateable,” said Ann Polanski, RFS Americas
marketing manager. “The present catalogue is updated with new products
and specification changes on an ongoing basis.”
Products can be searched using either specific numerical codes or illustrative
key words. To help streamline this, product descriptions have been embellished
to include the most likely search terms. The search engine also takes
into account the precise order in which technical search criteria are
entered, so that the search quickly targets those products with the most
important, first-named characteristics.
After a few easy steps, the result is one or more products that meet the
required specifications. These can be compared with each other, and the
datasheets viewed as html files. The datasheets can then be printed or
e-mailed as html attachments for inclusion in proposals and quotations.
Customers literally have a huge volume of data at their fingertips.
According to Polanski, the most important requirement of the product database
was that it be user-friendly. In order to make sure that all facts were
accurate and all customers’ needs met, Polanski involved product
managers, applications engineers and sales personnel in the database’s
development. “If there’s one thing that drives me crazy, it’s
when I get a catalogue and can’t find things in it,” she said.
“I’m also a firm believer in using terms that are user-friendly—for
example, product descriptions that call a ‘cable’ a ‘cable’.”
Although initially developed for RFS’s Mobile Antenna Systems product
range, the searchable database is in the process of expanding to incorporate
the full spectrum of RFS products. Users can look forward to increased
functionality—including a greater range of products with even more
information and links.
The portal is WWW.RFSWORLD.COM
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