Reflections on MWC 2024: A Post-Mobile Mobile World Congress
MWC was certainly back to its pre-COVID best, with over 100,000 attendees from around the globe descending on Barcelona for one of the largest tradeshows of the year. However, despite similarities with shows we have visited in years gone by, there has been a significant shift in focus. Peter Raabe, Strategic Marketing Director at RFS, shares his thoughts.
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